The Horse Sense Blog compares the nonsense in today's news with good ol' fashioned horse sense

“…I shall speak forth my sentiments freely and without reserve.… It is only in this way that we can hope to arrive at truth, and fulfill the great responsibility which we hold to God and our country. Should I keep back my opinions at such a time, through fear of giving offense, I should consider myself as guilty of treason towards my country, and of an act of disloyalty toward the Majesty of Heaven, which I revere above all earthly kings.” - Patrick Henry, March 23, 1775

"The further a society drifts from truth the more it will hate those who speak it." - George Orwell

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Friday, August 31, 2012

For Those Who Think Romney’s RNC Speech Wasn’t Good Enough, Here’s A Pleasant Surprise

Here’s the Nonsense:  Mitt Romney’s speech at the RNC last night just wasn’t powerful enough to win people over.  If he can’t give speeches the caliber of Reagan and other great orators there’s no chance the Republicans can win the White House in November.

Here’s the Horse Sense:  Mitt Romney may not be the orator Reagan or some other politicians have been.  But the question is really whether he can connect with those who have not yet decided who they are going to vote for.

Some people are being critical of Mitt Romney’s acceptance speech at last night’s RNC convention in Tampa.  Some are even saying that he’s in real trouble when he’s up against Obama, who they say is such a great orator.  Their concern is that the moderates and independents who are undecided will vote for the best speaker, not the person with the best ideas for America.  But even though they are worried, it appears that their worries may be unfounded.

I have to say to those who think that Obama is such a great speaker that that is nothing but questionable.  When your only argument to get someone to support you is an attack on your competitor and you have no positive record of performance of your own to point to, you are in a very weak position regardless of how well you speak.  And the fact is that he really doesn’t speak that well or he wouldn’t need a teleprompter all the time, including when he speaks to elementary school students.  (I can’t get this image out of my head of him sitting at the dinner table with his family and whenever his daughters or wife ask him a question he has to look at a nearby teleprompter for what to say.  That image may be fictional, but it’s the result of his proven inability to communicate clearly without the help of technology.) 

But more to the point, let’s talk about Mitt’s speech and what happened last night.  I know a few people around the country.  What I found interesting was that after Mitt’s speech last night and also this morning I started hearing from people I know in highly liberal areas like New York, Los Angeles, and Washington, DC.  I was told that people they knew who were liberals and couldn’t imagine voting for a Republican had watched Mitt’s speech and their reaction was that Mitt’s speech sold them on voting for him.  They saw a genuine man who didn’t try to wow them with a fancy speech or something that isn’t him.  They saw a man present to America a dream and desire to bring back America’s greatness and restore the American dream.  And with it, they learned that this man, who has had many, many more successes in his life than most people, is also a caring and compassionate man who wants for his family and all Americans the same opportunities that he has been blessed with.

In my new book, No Tomorrows:  How To Halt America’s Imminent Collapse And Return To The American Dream – And Why It Must Start With The 2012 Elections, I define the 3 core problems facing America and how to fix them.  One of those is our inability to choose good leaders, or as I like to call them, true leaders.  We have a leadership crisis in this country.  And it appears that the Romney/Ryan team recognize that.  And last night Mitt showed some of his leadership characteristics by choosing a method to present his argument that fit who he is perfectly. 

It just may be that Mitt’s message, having been honestly and simply presented, was enough to reach many undecided voters and get them to understand that a man who is genuinely successful and knows how to fix things like the mess America is in is just what this country needs. 

It’s hard to find anyone in America who doesn’t know someone who’s been impacted by the economy in our nation and is struggling to overcome it.  Mitt’s simple message appears to be a message that is resonating with many in America.  And when compared to the inexperienced man we have in leadership now the comparison of the two leaves an indelible image in your mind of experience and wisdom compared to youthful arrogance and ignorance.

No, as a marketing expert myself I can say that I would have opted for a different presentation to reach people, but I learned long ago that there isn’t just one way to reach people.  It appears that last night Mitt Romney took a different approach that may have been just as effective as anything a professional marketing expert like myself could have come up with.

America's future depends on the right decisions in this election.  That means not only in the presidential election but also in the congressional elections.  America will not survive another 4 years on the path we're on without collapse.  We must all choose to be involved and help to make the changes necessary to start our country on the long road we have ahead of us to turn this nation around and get back on track.  Get involved.  Don't take America for granted or the America we will end up with will not be anything like what you've come to know and love.