The Horse Sense Blog compares the nonsense in today's news with good ol' fashioned horse sense

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Wednesday, October 21, 2015

Trump Uses Bill Clinton's Praise In New Ad

The Horse Sense Blog compares the nonsense in today's news with good ol' fashioned horse sense.

Here's the Nonsense:  Trump has just made the biggest mistake of his campaign by putting out an ad with Bill Clinton praising him.

Here's the Horse Sense:  Trump does nothing without forethought.  He's a marketing genius and knows exactly what he's doing.  He sees an upside that most people will miss.

As seems all too typical in this election cycle, the pundits, media and just about everyone else can't figure out something Donald Trump is doing.  In a new online ad that Trump has released, Bill Clinton is seen praising Donald Trump.  Trump's detractors hope this will kill his campaign.  Trump's supporters are puzzled by the use of Clinton.  Am I the only one who sees the simple reason why Trump would do this?

One of the biggest problems the pundits and media are having with Trump's campaign is that this is a campaign being run by one of the world's truly brilliant marketers.  In fact, he's so brilliant that studying what he does should be a marketing course in business school.

What Trump does is not typical in campaigns and few pundits or media understand business and marketing, so they try to understand it through the lens of previous campaigns of other people.  That's why they can't understand why Trump is doing so well and hasn't been able to be unseated from the top of the polls.

My background is business with a focus on marketing and management.  When I wrote my book, You Sold Me At Hello, I won the Best New Sales Book Award.  When I followed that book with my book on leadership and management, Many Are Called But Few Can Manage, I won the 50 Great Writers You Should Be Reading Award.  With 40 years experience in business I am no novice when it comes to business and marketing.  So, when I watch Trump it's seemed pretty obvious from before he entered the race what he is doing. 

I've found it fascinating when I speak to pundits or those in the media that they just can't understand.  In fact, they just seem to remain puzzled and I've come to conclude that most of them aren't capable of understanding what's happening with Trump's campaign.  I've gotten to the point when on talk shows that I usually stay away from the "why" discussions of Trump because of this.  

What's really interesting to me is that when I have entered into those discussions the host rarely understands the marketing issues involved.  But from those same shows I have frequently gotten emails from listeners who are businesspeople who, like me, have the background and training to recognize what's happening.  Those listeners have often commented about their appreciation of analysis of a businessman (Trump) from a businessman's perspective.  

With Trump's new ad featuring Bill Clinton the reaction by many is that it will be the kiss of death to his campaign.  Others are saying that it's proof that the conspiracy theory is true that Trump is actually working for the Clintons by running and destroying the other GOP candidates.

But my background causes me to recognize that Trump is setting himself up for the general election.  He knows there's still an excellent chance that Hillary will be the nominee.  If Trump has already put it in people's minds that Bill Clinton praises him, it makes it extremely hard for any criticism Hillary tries to make of Trump to have any credibility.  

People see Bill and Hillary as one (remember the term "Billary" that was used in the 90s?).  If one of them says something it is attributed to both.  Plus, Bill is much more liked by the American people so his comment will have far more credibility than anything Hillary could say.

Even if Hillary isn't the nominee for the Democrats, Bill's praise still weakens attacks from any Democrat who is their nominee.

One last thing to realize is that Trump is having good success winning over Democrats and an endorsement from Bill Clinton, the most beloved Democrat since JFK, is worth a lot to win those voters over to become Trump supporters.

Trump is no fool.  Sure, he makes mistakes and isn't perfect, but don't think for a moment that there isn't a very carefully crafted plan behind why he is using Bill Clinton in his ad.